Data Centre Case Study

Building a Strategic EMEA Team for an Edge Compute and Data Centre Expansion

 

Background / Context

 

Project Overview:

The initiative was focused on building a high-calibre sales and operational team for a cutting-edge edge compute and data centre company entering the EMEA market. The team needed to combine deep technical expertise with the ability to drive growth and establish the organisation as a leader in this rapidly evolving industry.

Key roles included:

• Three enterprise sales directors to manage large-scale client engagements.
• Account directors to oversee key UK territories.
• A head of channel to establish and expand partnerships.
• A chief marketing officer to lead branding and demand generation efforts.
• Sales engineers to provide technical support during customer engagements.
• A lead generation team to drive early-stage pipeline growth.

Initial Challenges:

The challenges included:

1. Niche Expertise: Finding professionals with proven success in edge compute and data centre technologies.
2. Passive Talent: The need to source individuals not actively seeking new opportunities, requiring a targeted and strategic approach.
3. Tight Deadlines: Completing the team build-out within six months while maintaining high standards of quality.

 

Solution Provided by WNTD

 

Approach:
WNTD capitalised on its established edge compute and data centre network to source passive candidates, engaging individuals with the expertise needed for this unique project. The focus was on speed, precision, and ensuring cultural and technical alignment for smooth integration into the team.

Process:

• Network-Driven Sourcing: Tapped into WNTD’s extensive data centre and AI network to identify and engage passive talent.
• Tailored Engagement: Focused on personalised outreach to highlight the unique opportunities and challenges offered by the client’s project.
• Seamless Onboarding: Provided end-to-end support to ensure a smooth transition for the new hires into their roles.

Customisation:

• Roles were defined to align precisely with the unique demands of the edge compute and data centre sectors.
• Recruitment timelines were managed to maintain agility and flexibility while meeting the project’s deadlines.

 

Outcome / Metrics

 

Results: 
WNTD successfully delivered a complete EMEA team within six months, composed entirely of passive candidates sourced from its specialised network.

Metrics:

• Time-to-Deployment: All positions were filled and operational in under six months.
• Engagement Success: Secured individuals with niche expertise and a proven track record in edge compute and data centre technologies, exceeding expectations for each role.
• Strategic Impact: The team’s efforts immediately contributed to securing new enterprise engagements and channel partnerships.

Feedback:

 

The client praised WNTD for its ability to access and engage top-tier talent in a highly specialised market:

“WNTD’s network and expertise in edge compute and data centres were instrumental in delivering a world-class team. The calibre of individuals sourced from passive talent pools was exceptional.”